![]() ![]() Secondly, users can complete closed-loop transactions where they can discover, browse, and pay for items all without downloading an app or loading a page on a separate browser. ![]() In total, there are over 60 different ways in which users can access ecommerce mini-programs as they are embedded almost everywhere in the WeChat user interface, making them easy to find and use. In fact, 35% of users access them because they’re shared by friends or family in WeChat. Again, they never have to leave WeChat during the entire shopping process.Ĭon sumers Choose Mini-Programs for Ecommerceįirst of all, mini-programs are limited to two megabytes of data per page, making it conducive for users to quickly load and share them with other users. WeChat mini-programs benefit from WeChat’s more than one billion registered users, and users can use the integrated WeChat Pay to complete ecommerce transactions. Online shopping was the most commonly used application in 2018, according to data provider ALDZS. There are around 2.3 million mini-programs on the market and already 18% are dedicated to ecommerce. However, only a handful of top global brands have begun to sell to China with WeChat mini-programs. This makes mini-programs an increasingly important channel for retailers to engage customers. Instead of using different apps for different services, WeChat users are using mini-programs to book movie tickets, order food delivery, and more. ![]() And this again is difficult to grasp for internationals. Built on top of WeChat’s existing platform and its IT infrastructure, mini-programs are mini-apps that customers can seamlessly access and use without leaving the WeChat app. It has evolved into an entire ecosystem that the Chinese use for practically everything in their daily lives. But while many from the West still compare WeChat to the Facebooks and the WhatsApps of the world, the Chinese super app is much more than that. WeChat has been the most popular social commerce platform in China for years and it has more than one billion users. International brands, however, have not yet taken full advantage of this selling opportunity.Įlena Gatti of Azoya Consulting explains why international brands should take a closer look at mini-programs now. And these users can now make purchases without having to leave WeChat: via mini-programs.Īlready 18% of mini-programs are devoted to ecommerce. China’s super app WeChat has more than 1 billion users. ![]()
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